Price and experience, one view
Most firms measure what you charge or how you sell. We benchmark both — so you can see whether a lost sale was a pricing problem or a people problem.
Fine-tune your performance against your competitors.
CustomerSpace delivers automotive mystery shopping across in-store, phone, and online — pricing intelligence and customer-experience audits for dealers and aftermarket retailers.
Retail intelligence built by people who’ve done the retail, not just studied it.
Trusted by dealer groups and aftermarket retailers across the US, Australia, and South Africa.
Why Customer Space
One partner for price and experience
Automotive only, on purpose
We don't shop fashion stores, banks, or cafés. Every scenario, shopper brief, and report is built for dealerships, parts counters, and service chains.
Recurring benchmarks, not one-offs
Markets move quarterly; one snapshot won't cut it. Our programs run in cycles — monthly, quarterly, or ongoing — so you can track change, not just moments.
Services
Built for automotive retail
Mystery shopping and pricing intelligence, designed around dealerships, parts counters, and service chains.
Dealership CX Mystery Shops
Sales, service, and parts-counter evaluations across in-store, phone, and online touchpoints. Built for dealer groups and OEM brand programs that need to know what actually happens when a customer walks in, calls, or submits an enquiry.
Best for: dealer group ops/CX heads and OEM brand program managers.
Parts Pricing Intelligence
OEM and independent-aftermarket (IAM) price benchmarking via phone, online, and in-store shops — a subscription product drawn from our heritage in automotive parts price audits.
Best for: parts-chain category managers and dealer group parts directors watching margin and positioning.
Aftermarket CX Shops
Customer-experience audits for parts retailers, tyre stores, and service chains — measuring greeting, diagnosis, quoting, and follow-up against the standards your customers actually judge you on.
Best for: aftermarket chain marketing and operations leaders.
Competitor & Market Benchmarking
Dealership-vs-dealership and dealer-vs-independent comparisons that feed both lines above — price and experience, side by side, on the same scorecard.
Best for: any operator who needs to know where they sit in their local market.
How it works
From brief to benchmark in four steps
We scope it with you
You tell us the rooftops, the channels, and the questions that matter. We build the shopper briefs around them.
Briefed shoppers go in-market
Recruited, vetted shoppers visit, call, or enquire online exactly as real customers do.
You get scored, evidence-backed reports
Every finding comes with a score and the proof behind it — quotes, timestamps, and documents where relevant.
We benchmark and repeat
Results roll into cycle-over-cycle comparisons so you can see what's improving and what isn't.
Pricing
Start small, then scale
Starting prices in USD — we work across the United States, Australia, and South Africa. Everything is scoped to your brief; final pricing is confirmed before we start.
Most popular
Auto Parts Pricing Calls
from $4.90* per part number
- Phone-based parts price collection, scoped to your part list
Online & Telephone Shops
from $65* per shop
- Website, live chat, and phone mystery shops
* Starting-from rates only — actual pricing varies based on scope, complexity, and number of locations. Prices shown in USD and exclude setup fees. Final quotes are confirmed at scoping and can be billed in your local currency.
Feedback services
Close the loop on your network
The shop shows what happened. The survey shows what the customer thought. Short emailed surveys — captured at point of sale and after delivery, reported at retailer level — complete the picture alongside mystery shopping and pricing intelligence.
Point-of-Sale Surveys
from $8.90* per completed survey
- Unique QR code per deal, completed on the buyer’s own phone at delivery — while the visit is still fresh
- Anti-gaming controls and retailer-level reporting; mystery shops verify the survey is actually offered
Post-Purchase Emailed Surveys
from $18.90* per completed survey
- Sales and service follow-ups by email after delivery — invite day 7, one reminder, reported at retailer level
- Self-hosted survey platform; your customer data never touches a third-party survey tool
* Same starting-from basis as above — pricing varies based on scope, complexity, and number of locations.
See your market the way your customers see it.
Start with a pilot program — a handful of rooftops, real shoppers, evidence-backed findings. No long contract, no guesswork.
Book a scoping callPrefer to reach us directly?
Drop us an email — a friendly member of the team will be in touch shortly.
FAQ
Common questions
No — deliberately. We dropped video entirely because of Australia's recording-consent regulation and uncertain US state consent laws; written, phone, and in-store shops keep every program compliant.
In-store, telephone, and online — enquiry forms, live chat, and email where your customers actually engage. Every program can mix all three.
We're commercially US-first, and also serve Australia and South Africa — programs are built region by region, starting with pilot rooftops before any wider rollout.
Shoppers are recruited for the specific scenario — a service customer sounds different from a parts-buyer. Every shopper is briefed in writing, screened for conflicts, and their reports are reviewed before delivery.
Every price is captured with its source, date, and context — like-for-like part numbers, quoted vs. listed prices flagged, and outliers re-checked before they enter a report. Benchmarks compare equivalents, not guesses.
With a pilot. Pick 3–5 rooftops, choose your channels, and we scope the brief together — most pilots run from brief to report in a matter of weeks. Send us a message and we'll scope the brief together.
For mystery shoppers
Get paid to shop cars.
We're building a network of mystery shoppers across the US, Australia, and South Africa — people who love cars and notice everything. Test drives, service visits, phone and online shops: real dealership visits, never video.
- Paid per completed shop
- Choose the shops that suit you — in-store, phone, or online
- No experience needed — every shop is briefed
Join the list and you'll be first to hear when a program runs near you.
Insights
Straight answers, in writing
Monthly explainers and quarterly benchmarks from the field — no fluff, no gated PDFs.
Pricing guide
What Does Dealership Mystery Shopping Cost?
Most providers hide behind “price on application.” We publish starting-from rates and explain the four things that actually drive the per-shop price — plus five questions to ask any provider.
Read the article →
Coming November
How OEM Parts Prices Are Actually Benchmarked
Phone-based price intelligence, explained: how per-part-number collection works, and what a decision-ready dataset looks like.
Coming December
Service Pulse Q4 2026
We mystery-shop 15 dealerships and publish the anonymized findings — phone answer rates, quote follow-up, advisor responsiveness.